Fortitude, Drive, Perseverance & Pride
Fueling the city’s growth, particularly in its early years, was a large manufacturing facility clad in Georgia red clay brick and located in the city’s outskirts. This heavy timbered industrial building, demolished long ago, inspired much of the “look” of the Lawrence hotel exterior design: the red brick, the use of metal accents, the large windows with arched tops and mullioned glass.
The new hotel building will have a simple, but interesting shape which relates directly to the street fronts. Its exterior form gives the false impression that an original building was added onto, much like a factory building is enlarged when additional space is needed. In the spirit of “form following function,” the building exterior is truthful in its representation of the activity taking place behind the walls. Guestrooms and public areas have large windows, reminiscent of the expansive factory building windows that provided daylight for workers; storage and equipment rooms have unglazed walls. There will be a main pedestrian entrance to the hotel at the prime corner, facing the theater and looking towards the downtown activity, just down the street.
Exterior ornament is intentional. Exterior materials echo the historic buildings of the area and of memory.
We are "Of" the Community. The Lawrence hotel will be a home-away-from-home for travelers in downtown Lawrenceville, the County Seat for one of Greater Atlanta’s most vibrant counties. Perched on a primary street corner, only a short city block from the historic courthouse square, this unique facility will provide 21st century accommodations and amenities, with a gentile 19th century ambience.
Vision - we will honor the past with an eye toward the future. The Lawrence Hotel seeks to create an environment where visitors can feel like a local by immersing themselves in the nearby community-based attractions while being surrounded by elements that pay tribute to Lawrenceville’s history.
This mixed-use hotel and public parking complex is located on East Crogan and Chestnut street and is adjacent to the Aurora Theatre; the second largest professional theatre in Georgia.
This new site will be a one-of-a kind destination for new retail, restaurants, weddings, arts and commerce. It will continue to help shape and revitalize the downtown square by inspiring locals and guests to live, work and play in this charming southern community. The new architecture will be contextual, a comfortable fit in the built environment that is the evolving Lawrenceville downtown and its Courthouse Square, an integral and proud member of the community. It will be . . . The Lawrence
THE LAWRENCE HOTEL...
APPROACHABLE STYLE, REFINED INDUSTRIAL
Founded in 1821, the city of Lawrenceville, Georgia is the second oldest city in the metropolitan Atlanta area. The city, named after Captain James Lawrence, carries on his tenacious spirit and determination of forging a path towards the future; while paying homage to its historical roots in agriculture, trade and raw building materials. Directly across the street from the hotel site is “Honest Alley”, the origin of the city’s trade industry. Local residents and out of town visitors would buy, sell and trade agricultural goods, livestock and raw materials like cotton in “good faith”. The industry of trade was soon tested by catastrophic events such as the destruction caused by The Civil War and the infestation of the boll weevil on the cotton crops. However, Lawrenceville’s spirit persevered and soon after re-invented itself through industrial manufacturing of brick and lumber. The city continues to thrive and grow as its new chapter of history is now being written.
With over 30 years of hospitality management experience, Greg has held the position of Principal/Owner, President, Vice President of Operations, Asset Manager, Director of Operations, Regional Director, Senior Area Manager, Area Manager, General Manager and Assistant General Manager for both public and private companies.
Having served as corporate Vice President of Operations for Kitchin Hospitality (the third largest privately held hospitality company in the nation at the time) and Vice President of Operations for various hotel companies, Greg has over 25 years of multi-unit responsibility from portfolios of 10 to 140 hotels. He has overseen the operations of approximately 200 hotels and 15,000 rooms valued at over 800 million dollars. He has personally conducted over 100 leadership meetings and participated in over 1,000 hotel inspections as a Senior Executive.
Greg has received numerous awards for service, product quality, profitability and leadership on a local and national level. He has served on many steering committees, advisory panels and spoken at conferences as an expert regarding such subjects. He has also spoken many times during public conference calls regarding quarterly earnings for a NASDAQ publicly traded hotel company. He was a mentor General Manager (GM) for Promus Hotel Corporation (now Hilton), teaching GM’s and owners throughout the nation how to exceed in service, product quality and profitability.
After selling a successful residential and retail development company in the mid-1980s, Rick’s real estate development focus has been in the hospitality sector. His areas of responsibilities have ranged from site selections, project designs, construction management, debt and equity financing and property management.
Rick has worked with all major hotel brands including Hilton, Marriott and Intercontinental Hotel Group. Hotels developed include: Marriott at Sawgrass Resort, Courtyard by Marriott, Residence Inn by Marriott, Fairfield Inn, Hilton Garden Inn, Hampton Inn & Suites, Holiday Inn Express & Suites and Holiday Inn Resort, developing more than 200 million dollars in real estate value.
Marty Brew has served in numerous financial capacities in the hospitality, real estate investment and senior housing & care industries, including executive positions with publicly traded hospitality and senior housing companies. He participated in financial and operational aspects for senior housing properties while at a leading private investment management firm.
Brew began his professional career in the audit/assurance services area with one of the Big Four accounting firms.
Throughout his career, he has participated in development, acquisitions, and recapitalizations hospitality and senior housing properties.
Brew graduated from Indiana University and has been a Certified Public Accountant for over thirty years.
Competitive & Compassionate. Nickname: "Wingman"
Exacting & Empirical. Nickname: "Snowplow"
Kind & Caring. Nickname: "Mom"
Passionate & Persistent. Nickname: "Stealth"
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Ground Breaking Ceremony
Our goal? To be the hotel leader in each market we serve. For more than 30 years, the principals of NorthPointe Hospitality Management, LLC have earned a reputation for success in providing transformative solutions to complex projects.
In the simplest terms, we get it.
As successful owners, operators and developers of more than $175 million in assets ourselves, we have lived in your shoes. Our knowledge of what each stake-holder wants and needs to define success guides every project. Our track-record of developing a strong portfolio of market leaders comes from delivering healthy returns for our investors, developers, operators and our guests, again and again.
Our track record of creating a strong portfolio comes from delivering healthy returns for our investors, our deep understanding of development, operations and our guest loyalty.